APPLE APPOINTS
Apple Appoints Isabel Ge Mahe as New China Head Amid Localisation Drive

on Wednesday said it has appointed a managing
director for Greater China - a newly created role - in its latest move
to localise product features and comply with new cyber regulations in
China governing foreign technology firms.
Isabel
Ge Mahe, who worked in wireless technology at Apple for over nine
years, will coordinate teams across China, the US company said in a
statement.
"Apple is strongly committed to invest and grow in China," Chief Executive Officer Tim Cook said in the statement. "We look forward to making even greater contributions under her leadership."
The
announcement comes as Apple works to meet compliance measures under a
new law requiring foreign firms to store data locally in partnership
with Chinese entities.
Apple last week said it will invest in a $1 billion project
in Guizhou province which will include a data centre run with a local
partner. It said none of its systems will have so-called backdoors that
allow outside parties to access data.
Ge
Mahe's previous projects include working with China's state-backed
telecom firms to develop country-specific functions including the
ability to use local telephone numbers as Apple identification numbers,
short message service (SMS) fraud detection, and support for quick
response (QR) codes which are widely used in China for payments.
"I
am looking forward to deepening our team's connections with customers,
government and businesses in China to advance innovation and
sustainability," said Ge Mahe in the statement.
In the new role she will report directly to Cook and Chief Operating Officer Jim Williams, the company said.
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